A View from the Market

When we think of celebrity endorsed perfumes we don’t usually think of the television show “Friends”. What normally comes to mind is the glamorous Elizabeth Taylor’s scent White Diamonds or Celine Dion’s self named eau du toilet. Well in July of this year A-list actress and former TV star Jennifer Aniston released a new perfume that was originally intended to be named “Lolavie” but is now simply “Jennifer Aniston”. Now this isn’t a bottle of Miss Aniston’s post Brad Pitt tears. No, it is a somewhat strong almost flowery scent, reminiscent of Beyonce Knowles’ perfume Heat.
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