Cubic Zirconia is a Girl's Best Friend

Fashion and accessory boutique owners rejoice! The biggest fad amongst young women ages eighteen to thirty in jewelry is glittery, chunky, and inexpensive to purchase wholesale: costume jewelry rings. No need to attempt to mimic Cartier or Tiffany’s as expensive diamonds sets in gold are passe with cheap large faux-jewels being the new thing. The fad is noticeable amongst large chain retailers such as Forever21 and Charmin’ Charlie’s, both of whom have been extremely successful by staying up to date on the latest fashion accessory trends. In the September 2010 issue of fashion and women’s interest magazine Marie Claire readers are tantalized by the higher end version of costume rings in their Shop the Shoot section. Any retailer worth their salt knows that when a consumer sees an expensive item they want they’ll look for an inexpensive and readily available alternative.

Costume jewelry first came into being in the 1930′s as a cheap accessory meant for a specific outfit that if you lost it you could always replace it easily and with little damage done to your pocket book. It was first popularized by fashion legend Coco Chanel with the Art Deco movement but the fad died when the Great Depression struck as jewels became the last thing people were thinking about. In the 1950′s costume jewelry made a come-back in Hollywood and was actually considered a “retro” look at the time. Matching your moon stones and Bakelite bracelets to your feather boa was the hot trend that all of the stars were flaunting on the red carpet. In the 1960′s costume jewelry continued to be popular with rise of the flower power movement and hippies. With the popularity of the au-natural-look there was a new demand for more earthy stones. Jade, opal, topaz, and rhinestones became the jewels of choice and the rings were just as chunky and bedazzled as the bracelets and necklaces. Alas in the 1970′s costume jewelry went out of style and the trend laid dormant for forty years when in 2010 it has become the fashion accessory style of both young adults and working women.

Purchasing costume jewelry rings wholesale is about as cheap as you can get in terms of wholesale jewelry. Four dollars typically gets you about four large rings though prices vary from wholesaler to wholesaler. It doesn’t take a genius to realize the profit margin is high as consumers are frequently more willing to part with a few extra bucks for jewelry than for other accessories. The best part is that customers also typically don’t purchase just one or two rings in a single purchase. The usual customer purchases between four and five rings in a single visit making buying costume rings in bulk wholesale a no-brainer.

Fashion trends come and go with changes in a country’s economy, culture, and demographic but even with such fluctuation any fashion retailer worth their salt should keep track of what’s in and what’s out. Though the current costume jewelry fad may only last the current decade it is indeed a boon to the small business owner during these times where keeping your business’ spending down is a must. You’ll spend less money obtaining the merchandise and have more customers visiting your business as you’re current with the latest styles in jewelry and general fashion accessories.